We are seeking a talented and experienced UI Consultant with expertise in designing and developing email templates using the Braze platform. The ideal candidate will have a strong background in front-end development, email marketing best practices, and user experience design. This role will involve working closely with marketing and product teams to create engaging, responsive, and user-friendly email campaigns that align with brand guidelines and drive customer engagement.
Key Responsibilities:
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Email Template Development:
- Design and develop responsive email templates using HTML, CSS, and Braze tools.
- Ensure email templates are optimized for various devices and email clients.
- Integrate dynamic content, personalization, and advanced segmentation within Braze campaigns.
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User Interface & Experience:
- Collaborate with marketing and design teams to align email templates with UI/UX best practices.
- Enhance user engagement through intuitive and visually appealing email designs.
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Platform Expertise:
- Leverage Braze’s capabilities to set up, test, and deploy email campaigns.
- Use Braze to create advanced workflows, triggers, and automation for personalized customer journeys.
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Testing & Optimization:
- Perform A/B testing to optimize email templates and content for higher engagement rates.
- Troubleshoot rendering issues across different email clients and devices.
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Collaboration & Support:
- Partner with stakeholders to gather requirements and deliver tailored solutions.
- Provide recommendations on improving email performance and engagement metrics.
Qualifications:
- Bachelor’s degree in Computer Science, Design, Marketing, or a related field.
- 3+ years of experience in email template development and UI design.
- Strong proficiency in HTML, CSS, and email design best practices.
- Hands-on experience with Braze or similar customer engagement platforms (e.g., Iterable, Salesforce Marketing Cloud, etc.).
- Knowledge of email client rendering limitations and troubleshooting techniques.
- Experience with A/B testing, analytics, and campaign optimization.
- Familiarity with front-end technologies like JavaScript is a plus.
Skills & Competencies:
- Strong attention to detail and design aesthetics.
- Excellent problem-solving skills and ability to troubleshoot technical issues.
- Strong communication skills and the ability to collaborate with cross-functional teams.
- Ability to work in a fast-paced, deadline-driven environment.
Preferred Qualifications:
- Knowledge of email accessibility standards.
- Experience with marketing tools and analytics platforms.
- Familiarity with version control systems like Git.